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This animation work was created to demonstrate our in-depth approach to sound design.
In the film, an ambient sound world has been created through a mix of real world recordings and synthesised elements.
To create the unearthly, desolate sound world we experimented with a lot of complex and dissonant material like metallic objects and factory sounds. A lot of these were processed through granular software and convolution reverbs in order to make them sound otherworldly.
The beginning of this video also demonstrates our work on product identifiers.
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MTV IDENTIFIER
An identifier needs to gain attention fast to be effective, and must appeal to right audience.
For this video we identified the importance of youth and club culture, and created a pulsating electronic track which works dynamically with the visual rhythm; the modulating synth line’s movement and resonant ‘bite’ help to capture the feeling and energy of the image
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CMore IDENTIFIER
We chose a relaxed and elegant approach for this identifier, directing it towards an older audience.
An elegant piano piece is joined by some granular water material which mimics the movements on-screen
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